The Clark Planetarium is a museum motivated towards educating people of all ages about astronomical science through interactive exhibits and events. The goal through creating this rebranding was to give Clark Planetarium a more modernized, professional look while also keeping the “sci-fi” charm that was portrayed in the old brand. Much of the inspiration for this rebranding was taken from the Clark Planetarium slogan “from earth, to space, and beyond.” Such can especially be seen within the new logo: the larger circle being a representation of earth, the smaller circle a representation of space, and the lighter area of the big circle being a representation of what lies beyond.